Matt Craig is a reporter based in Los Angeles covering the business of Hollywood, entertainment, sports and gaming for Forbes. He has profiled billionaires like Dick Wolf and Magic Johnson, reported on high profile dealmaking, and edited 30 Under 30 lists. Prior to joining Forbes
Forbes Favorites 2024: The Year’s Best SportsMoney Stories
From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are the biggest and most popular sports business stories this year.
30 Under 30 Games 2025: Forging A New Path On Technology’s Cutting Edge
The young innovators using new technology to create the next generation of gaming entrepreneurs.
Stream And Beam: How You’ll Watch Sports In The Future
Without cable, NBA, NHL and MLB teams are now forced to get creative with their TV rights. And a handful of streaming tech providers—like Kiswe and Viewlift—are vying to be major players.
Ohtani-Mania Has MLB Playoff Viewership Soaring In Japan
With the Japanese superstar in his first postseason and an impressive roster of his countrymen playing, baseball ratings have surpassed the United States—for a fraction of the price.
How Snoop Dogg Bet Big—On Himself
The hip-hop legend has gone from parental advisory to family friendly. This fall, he’ll join The Voice and release a new Dr. Dre–produced album, all while looking for new joint ventures—including the kind you roll—that will keep his grandchildren set for life.