Book more discovery calls with this proven LinkedIn outreach system
Your LinkedIn inbox contains no enquiries. A few spam messages from people trying to sell you things, but zero messages from potential clients who want your help. Meanwhile, other coaches book calls every day from LinkedIn conversations. The difference isn't luck.
Smart coaches and consultants turn LinkedIn messages into discovery calls without being salesy or pushy. They build relationships one message at a time.
Your dream clients are waiting to hear from you. Here's the system that works.
Win at LinkedIn messages: strategies that invite enquiries from clients
Start with profile views
Someone checked out your profile yesterday. Maybe ten people did. These views tell you who's interested in what you do. It’s valuable information that could change your trajectory. Act fast. Message them while you're fresh in their mind.
"Thanks for stopping by my profile. I see you work with [their type of business]. What caught your eye?" Simple. Direct. Professional. No pitch, just curiosity. Watch how many people reply ready to chat.
Take comments offline
When someone writes a thoughtful comment on your post, they're raising their hand. They care about your topic. They respect your expertise. Move the conversation to messages before they forget that you exist.
Thank them privately for adding to the discussion. Ask about their experience with the topic. Reference specific points they made to show you paid attention. Turn surface-level engagement into meaningful connection. Build rapport before you talk business.
Send specific connection requests
Random connection requests lead nowhere. Each new connection should bring you closer to your goals. Search for your ideal clients using job titles, industries and locations. Make your outreach personal.
Notice something specific about their work before you reach out. Read their recent posts. Find common ground in your message. "I loved your post about [topic]. I help [type of professional] with the same challenge. Would love to connect and learn more about your approach." Personal beats generic every time.
Track your conversations
Keeping tabs on LinkedIn messages gets messy fast. Create a simple spreadsheet to log your conversations, or try a LinkedIn DM management tool. Note who you spoke to, what you discussed, and when to follow up.
Set reminders to check in with promising connections, just like you would your email inbox. Share resources relevant to their goals to build the relationship steadily over time. Get organised so maintenance is easy. Nurture them right through to signing up.
Book calls naturally
Pushing for calls too soon ruins rapport. Don’t be that guy. Let conversations flow naturally. Share value first, answer questions fully, build a reputation for being genuinely helpful. No pressure and no awkward pitch.
When someone shows clear interest, have your next step ready. Whether that’s booking a call, having them buy a consultation, or qualifying them some other way; don’t think this message up from scratch each time. Enquiries are inevitable when you’re chatting in the DMs, being prepared stops you being caught off guard.
Master LinkedIn outreach for real results
Stop hoping dream clients will message you first. Take control of your LinkedIn presence by owning your DMs. Start conversations with profile viewers, engage meaningfully with commenters, and connect intentionally with prospects. Track your efforts and set up calls intentionally.
The coaches and consultants with full calendars didn't get lucky. They built a system for turning LinkedIn connections into clients. Take action, measure progress, grow your business.
